AW Naturals “Not Coffee” Review: One Product, Three Names

1. A one-product company described as a range

The advertiser's own description presents AW Naturals as specialising in cacao, shilajit, maca, ashwagandha and other superfoods, and as one of the premiere providers of coffee alternatives and supplements. We pulled the store's product feed on 12 August 2026 and it returned two entries: this drink mix, and a zero-price PR box marked unavailable. There is one thing to buy.

Being a single-product company is not a criticism — plenty of good businesses sell one thing well, and focus is often a virtue. The criticism is the gap between the description and the shop. A reader arriving expecting a shilajit or maca product will not find one. It is also worth noting that the product's two variants, listed as 30 days and 90 days, carried the same $34.99 price, and the 90-day option was out of stock. A three-month supply priced identically to a one-month supply is almost certainly a configuration error rather than an offer, but it is the sort of thing a company with one product ought to have noticed.

The naming confusion belongs in the same bucket. The product page is titled Not Coffee, sits at a URL ending morning-mush, answers its FAQ entirely in the name Morning Mush, and describes the product in its main body copy as Rainbow Dust — a delicious chocolate powder concoction — eleven separate times. We are not going to speculate about why. The effect on a reader trying to work out what they are buying is the point.

2. The mushroom question nobody wants to answer

If you are going to buy functional mushroom products at all, there is one thing worth learning, and it is this. These powders are made either from the fruiting body — the mushroom you would recognise — or from mycelium, the root-like network, which is usually grown on a grain substrate and then dried and milled along with that grain. The mycelium-on-grain route is considerably cheaper. The resulting powder can be largely starch from the grain, and the beta-glucans generally treated as the active fraction are not delivered in comparable amounts.

Brands that use fruiting body say so, prominently and often on the front of the pack, because it is the main thing distinguishing a more expensive product from a cheaper one. Brands that publish beta-glucan percentages are making the strongest possible statement about what is inside. This page does neither: we searched it for fruiting body, for mycelium and for beta-glucan, and none of the three terms appears anywhere. Silence is not proof of the cheaper option, but in a category where the good answer is a selling point, an absent answer is informative.

The absence of testing documentation compounds it. Fungi take up metals from whatever they grow in, which makes heavy metal testing more relevant here than in many supplement categories, and we found no third-party testing claim, no certificate of analysis, and no laboratory named. The page does say Made in the USA and carries the required FDA disclaimer that the statements have not been evaluated and the product is not intended to diagnose, treat, cure or prevent any disease. Set against listed benefits including Boost Immune System and Improved Memory & Focus, that disclaimer is doing a lot of work.

What is AW Naturals Not Coffee?

A powdered cacao and mushroom drink mix sold as a coffee alternative at awnaturals.com, priced at $34.99 for what the page describes as roughly 30 doses at $1.16 each. You stir it into water or milk, hot or cold, or add it to coffee. The named ingredients are cacao, Lion's Mane, Cordyceps and Chaga mushrooms, ashwagandha, maca root, rhodiola rosea and vitamin B5. It is the company's only real product.

Does it contain caffeine?

Yes, and this is the part the company handles well. Its FAQ states about 45mg of naturally occurring caffeine from cacao, and compares that with a cup of coffee at about 100mg or more. That is a specific number with an honest comparison, which is more than most brands in this category manage. If you are avoiding caffeine entirely rather than reducing it, though, note that a product called Not Coffee is not caffeine-free.

Why does the page use three different product names?

We do not know, and it is the thing that most undermines confidence. On the single product page we read, the product is titled Not Coffee, the URL slug is morning-mush, the FAQ answers refer to Morning Mush twenty times, and the main body copy describes the product as Rainbow Dust eleven times, including the sentence that Rainbow Dust is a delicious chocolate powder concoction. Three names for one product on one page reads like copy assembled from other sources rather than written for this product.

Are the mushrooms fruiting body or mycelium?

The page does not say, and for a mushroom supplement that is the question. Functional mushroom products are made either from the fruiting body — the mushroom itself — or from mycelium grown on grain, which is cheaper and typically ends up substantially composed of the grain substrate rather than mushroom. The active compounds usually cited are beta-glucans, and the two starting materials do not deliver them equally. We searched the product page for fruiting body, mycelium and beta-glucan and found none of the three.

Does it say how much of each ingredient is in it?

No, apart from the caffeine. Eight ingredients are named and only the 45mg caffeine figure carries a number. There is no supplement facts panel on the page we read, no milligram quantity for lion's mane, cordyceps, chaga, ashwagandha, maca or rhodiola, and no beta-glucan content. Several of those ingredients have research behind them at particular doses, and without the amounts you cannot tell whether you are getting a studied quantity or a pinch.

Is there any independent testing?

None that we could find. The page carries no third-party testing claim, no certificate of analysis and no laboratory name. It does state Made in the USA and carries the standard FDA disclaimer. Heavy metal accumulation is a known consideration for mushroom products because fungi take up metals from their growing substrate, which is a reason this category benefits from published testing more than most.

Why is there UK shipping information on a US product page?

That is another oddity we cannot explain. This affiliate programme targets the United States, and the same page says Made in the USA — but the shipping section sets out UK domestic delivery by Royal Mail Tracked 48 at £3.99, free for subscriptions and orders over £50, express delivery by DPD at £6.99, and international delivery by DPD. A US buyer reading that page is being shown British shipping terms in pounds sterling. Check what shipping you will actually be charged before ordering.

Does the company sell the range it advertises?

Not that we could see. The advertiser describes AW Naturals as specialising in cacao, shilajit, maca, ashwagandha and other superfoods and as one of the premiere providers of coffee alternatives and supplements. The store's own product feed on 12 August 2026 contained two entries: this product, and a zero-price PR box that was unavailable. A one-product company is not a problem in itself, but the description implies a catalogue that does not exist.

Is a coffee alternative useful on a GLP-1?

It can be, for a specific and legitimate reason. These medications slow gastric emptying, and reflux and heartburn are commonly reported on them; coffee is a well-recognised reflux trigger for many people. Morning nausea is also common, and strong coffee on a stomach that is already emptying slowly is not always welcome. Something gentler in the morning is a reasonable adjustment. What you do not need is to spend $34.99 a month on it — drinking less coffee, or switching to half-caffeine, costs nothing.

Is there anything to be careful about?

Ashwagandha is the one to raise with a clinician. It has published case reports of liver injury, it has thyroid considerations, and it is generally advised against in pregnancy. Since the amount here is not disclosed, you cannot judge your exposure. Rhodiola and the mushrooms are generally well tolerated. And because these medications slow gastric emptying, the timing of anything you take orally can matter more than usual.

What are the purchase terms?

There is a 30-day money-back guarantee, which is a genuine plus and better than several brands we have reviewed recently. Pricing is $34.99 one-time, and the page marks the one-time option as excluding free shipping, an extra 25% off, a 21-day sleep reset and 30-day app access — all of which come with a subscription instead. A 90-day variant existed in the product feed at the same $34.99 as the 30-day and was out of stock, which looks like a configuration error rather than an offer.

How much do you earn from this?

Twenty per cent. This review recommends drinking less coffee instead, which pays us nothing.